A proven empathy-based selling approach with focus on how to translate data, facts and figures into rich captivating messages and business storytelling

Guided by an Industry Pro!



Coaching & Leadership Presentations

Sales coaches and leaders will get 12 individual powerpoint templates to help them implement, educate, and challenge their teams to deliver on the PROFITS sales process.


Regular Webinar Reinforcement

Allowing for a digital Q&A session with community members and our experts to facilitate the learnings from the courework and promote thoughtful student engagements.


Proven Process Steps

The PROFITS process and SPRITE steps are proven methods to betters sales and strong partnerships. Our mission is to deliver a process that improves the way the industry sells

“Tom Fox is a leader in the constantly changing arena of Category Management. CM Profit Group has added significant value to NBWA and its member companies by helping wholesalers develop strategies and retailers execute them by focusing on profitability.”

Craig A. Purser President, National Beer Wholesalers Association

"The Key Account Leadership program is a great combination of discovering how to meet retailer needs using syndicated data and other tools in a fun, objective and interactive way. The program provides tools and processes for leading your Key Account Teams to excellence."

Chuy Lopez - Business Development Manager, Heineken USA

As a Sales Manager I have taken many training courses throughout the years. The PROFITS Sales Coaching / Leadership course was by far the most educational and fun course I've ever taken!! It was a real eye opener in the way we go to market and with our newly added weapons you've given us, we're sure to have great success. Thanks!!!"

Mike F. Coastal Beverage, Wilmington, NC

included in course

Rich Learning Content

Interactive Quizzes

Guided by Industry Pro

Self-Paced Learning

Student Support Community

why take this program?

This PROFITS program prepares you for a career in the beverage and CPG industry, and enables you to master a scientific approach to solving problems with data. You’ll build fluency and learn how to engage with your customers using an empathy based approach to build long lasting relationships. Over the course of the program, you’ll learn to:

Create mental models to clearly define business issues.

Visualize and prepare data to help your customers and teams implement a variety of effective selling and leadership techniques.

If you are interested in pursuing a career in beverage industry, and want to bring immediate value to any company, then this program is ideal for you. And remember, no beverage selling experience is required!