Sales and Leadership Training Customized for the Beverage and CPG Industry
Beverage Sales Profile

Beverage Sales Profile

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What this Assessment Measures?

The HR Testing Library offers employers the ability to create assessments that measure the specific skills and behavioral dispositions required of any job. This "custom" approach to talent assessment ensures organizations are only testing for those skills and behaviors that are relevant to the job, therefore increasing validity while at the same time reducing test administration time significantly. Based on a careful evaluation of the job being filled and a review of the assessments offered through the HR Testing Library, the following skills and/or behaviors were selected as important for job success.


The areas assessed by this Profile are:

  • Achievement Drive

Achievement Drive measures the degree to which the individual is likely to be
competitive and driven to be the best. This characteristic is important for jobs where
the attainment of established goals and benchmarks are important (e.g., sales jobs).
It is also important for jobs where there may be competition within departments or
between coworkers and positions where the individual is expected to grow and
advance to higher levels within the organization.

  • Assertiveness
Assertiveness measures the degree to which the individual is likely to assert

him/herself, speak his/her mind and enjoy taking control or the lead in group
situations. This characteristic is important for jobs where a strong personality is a
plus (e.g., most sales jobs and managerial positions).

  • Attention to Detail

Attention to Detail measures the degree to which the individual can quickly and
accurately compare two strings of letters and/or numbers much like tasks that
involve verifying information. This ability is important for most clerical jobs. It is also
appropriate for jobs that require proofing tasks.

  • Can-Do Attitude

Can-Do Attitude measures the degree to which the individual consistently
approaches work duties and projects with a positive attitude. Is always optimistic.
Seldom worries and always exhibits a positive demeanor.

  • Extraversion
Extraversion measures the degree to which the individual is likely to be outgoing,

sociable and assertive in his/her interactions. This characteristic is important for jobs
requiring strong, outgoing personalities and strong social skills (e.g., sales, marketing
and some management jobs).

  • Influence

Influence measures the degree to which the individual enjoys the art of persuasion
and has the ability to influence and lead others.

  • Listening Skills
Listening Skills measures the degree to which the individual is open to learning new

experiences. The degree to which he/she listens to the needs of others and uses
listening skills to guide sales strategies.

  • Problem Solving Interest

Problem Solving Interest measures the degree to which the individual enjoys working
on mentally challenging tasks, enjoys problem solving and utilizes creative thinking
when engaged in problem solving activities. Some examples of jobs where this ability
would be appropriate would be jobs in product development, marketing or
research-oriented jobs. Also, jobs that require coming up with enhancements to
current processes and procedures.

  • Self Confidence
Self Confidence measures the degree to which the individual is likely to be self

assured, is not overly affected by what others think of him/her, and is confident in
his/her decisions and actions. This characteristic is important for jobs that require
independent thought, a self-starter attitude, sales and management.